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"NFL OPENING KICKOFF 2010 PRESENTED BY EA SPORTS"

“NFL OPENING KICKOFF 2010 PRESENTED BY EA SPORTS” TO CELEBRATE START OF THE NFL SEASON AND NEW ORLEANS SAINTS SUPER BOWL CHAMPIONSHIP

"NFL OPENING KICKOFF 2010 PRESENTED BY EA SPORTS" TO CELEBRATE START OF THE NFL SEASON AND NEW ORLEANS SAINTS SUPER BOWL CHAMPIONSHIP THURSDAY, SEPTEMBER 9

SHOW TO FEATURE PERFORMANCES BY DAVE MATTHEWS BAND AND TAYLOR SWIFT

NBC/NFL Network Special On Sept. 9, 7:30-8:30 p.m. ET Precedes The 2010 NFL Kickoff Game:MINNESOTA VIKINGS vs. NEW ORLEANS SAINTS

It's time to get Back To Football as the NFL begins its 91st season with a celebration in its special pregame show, "NFL OPENING KICKOFF 2010 PRESENTED BY EA SPORTS" – 7:30 PM ET Thursday, September 9.  DAVE MATTHEWS BAND and TAYLOR SWIFT are scheduled to perform.

There will be simulcast coverage of the 60-minute pregame show which will air from 7:30 – 8:30 PM ET on NBC and NFL Network.  The live pregame broadcast also will be available via NFL Mobile only from Verizon.

The performances are part of the celebration to kick off the 2010 season and to honor the Super Bowl champion New Orleans Saints and the city of New Orleans.

The show leads into the season opener between the Saints and the Minnesota Vikings at the Superdome (NBC, Westwood One Radio Sports, 8:30 PM ET).

The NBC show will feature performances by Grammy Award winning artists Dave Matthews Band and Taylor Swift and will be broadcast live from Jackson Square.  More concert details including information on how the public can have a chance to join the live audience at Jackson Square will be announced shortly.

This is the seventh consecutive year the NFL has saluted the Super Bowl champions with the opening game in their stadium on a Thursday in primetime.

NFL OPENING KICKOFF 2010 will be executive produced by RICKY KIRSCHNER, the Executive Producer of the Super Bowl pregame and halftime shows and directed by GREGG GELFAND.

In addition to presenting sponsor EA SPORTS, top tier sponsors for the NFL's Kickoff platform include Coors Light, GMC, Pepsi, Snickers, Verizon, and Visa and associate sponsor Gatorade.

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