<span>The National Football League announced that the Pro Bowl following the 2009 season will be played on Sunday, January 31, 2010 and televised live on ESPN at 8 PM ET from Dolphin Stadium in South Florida, also the site of Super Bowl XLIV a week later on Sunday, February 7.
The 2010 Pro Bowl will be the first played prior to the Super Bowl and only the second Pro Bowl played in the same city as the Super Bowl. The Los Angeles Coliseum hosted the first Super Bowl on January 15, 1967 and the Pro Bowl the following week.
The site and date of Pro Bowl games after 2010 will be determined at a later date and will include playing the game on a rotating basis in Honolulu, Hawaii, host of the NFL's All-Star game since 1980.
The initiative to experiment with the Pro Bowl schedule and location was discussed over the past two years with NFL club owners, the NFL Players Association, the NFL Player Advisory Council, and other players, and it received wide player and club support.
"We are looking at alternatives to strengthen the Pro Bowl," said NFL Commissioner ROGER GOODELL. "We will continue to work with the players to make it a great event and will evaluate this concept after the 2010 Pro Bowl."
"Moving the Pro Bowl to the Sunday prior to the Super Bowl can add even more excitement to Super Bowl week, one of the most anticipated weeks of the year," said FRANK SUPOVITZ, the NFL's senior vice president of events. "Taking the Pro Bowl to new locations can showcase our top players to more fans around the country. We are also in discussions with key leaders in Hawaii to continue our partnership with the State of Hawaii, which has embraced the Pro Bowl for 30 years."
"ESPN presents year-round coverage of the NFL and will work together with the league to promote the 2010 Pro Bowl as one of the kickoff events to Super Bowl XLIV week in South Florida," added JOHN WILDHACK, ESPN executive vice president, program acquisitions and strategy.
In addition to the Pro Bowl's annual ticket subscribers, tickets to the 2010 Pro Bowl at Dolphin Stadium will be made available to Dolphins season ticket holders, as well as to fans across the nation. Pro Bowl annual ticket subscribers in Hawaii will maintain their account status for any future games at Aloha Stadium.
The 2009 NFL Pro Bowl will be played at Aloha Stadium in Honolulu, Hawaii on Sunday, February 8 and will be televised on NBC at 4:30 PM ET.