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NFL, Twitter Announce Partnership to Deliver Live Programming

The new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans.

NEW YORK and SAN FRANCISCO -- The National Football League and Twitter today announced a new multiyear deal to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round.

The NFL and Twitter, who have collaborated since 2013 through the Amplify program, will offer brands the opportunity to advertise on official NFL content created specifically for the Twitter platform. The deal breaks new ground in creative live programming and video-on-demand content.

"Twitter continues to be an important partner in accessing millions of highly engaged fans on digital media," said Brian Rolapp, chief media and business officer for the NFL. "We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter."

"We are very excited to offer football fans around the world even more content on Twitter from the NFL," said Twitter COO Anthony Noto. "This new multiyear collaboration will bring compelling live studio programs that discuss what's happening in the NFL, unique behind the scenes live broadcasts before games, and the best NFL highlights to Twitter, alongside the real-time NFL conversation."

For more information on the new features this season, CLICK HERE

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