Leading up to Veterans Day, Southeastern Grocers, the parent company of BI-LO, Harveys and Winn-Dixie stores, launched the Wall of Honor community donation campaign in all stores. Every cent generated through customer donations from Nov. 2-15 will be donated in support of the Wounded Warrior Project® (WWP) Independence Program (IP).
A pep rally was held to support the donation campaign on Saturday, November 7 at the mid-city Winn-Dixie store where Saints mascot Sir Saint and Saintsations supported the event.
Customers are encouraged to visit their neighborhood Winn-Dixie stores to purchase a $1 Dedication Card and write a special message to their own military hero. These personal dedications will build a Wall of Honor at each store as a visual tribute to those who served, continue to serve and sacrifice for the nation. Customers can also like, follow and share Winn-Dixie and WWP Facebook posts and Twitter feeds with #AllforHonor; or honor a veteran by posting a dedication on www.facebook.com/allforhonor.
"During our successful Independence Day campaign, which raised over $3 million for the WWP Independence Program, we were inspired by our customers and associates who wrote personal dedications to their own warriors on program signage in our stores," said Ian McLeod, chief executive officer and president of Southeastern Grocers. "We fully recognize their pride and continue to honor and give thanks to our military and their families for their sacrifices," continued McLeod. "We serve our customers in states with some of the highest Active Duty military populations in our country, so this cause is especially important to our associates, customers and the communities in which we live."