NFL ACTIVATION SUMMIT AGENDA
WIFI Network: @Hyatt_meeting || Password: nflclub
WEDNESDAY, MAY 11
12PM: Check in begins at The Hyatt Regency
Welcome Bag, Credentials | Hotel will hold bags until rooms are available
(Any Welcome Bags not picked up will be available for pick up on Thursday morning)
2:45PM: Meet in Hyatt lobby for optional tour of Caesars Superdome and Smoothie King Center
Estimated return to hotel 5:00 p.m.
5:30PM: Meet in Hyatt lobby to depart for Happy Hour
Location: The Columns (3811 St Charles Ave.)
*Complimentary shuttle available to and from Hyatt. Feel free to Uber if you plan to come later/leave earlier
6-8PM: Networking Happy Hour, presented by trak Software
THURSDAY, MAY 12
8AM-9AM: Leadership Breakfast
(Department Heads) Foster 1 – 2nd Floor
7:30AM-9AM: General Breakfast
Celestin Ballroom A – 3rd Floor
9AM: Saints Welcome
Mrs. Benson - Owner, New Orleans Saints
9:15AM-10AM: "What Do Brands Need and Want" presented by trak Software
10:00-10:15AM: Coffee Break
10:15AM-12:15PM: Breakout Sessions
Bolden Rooms – 2nd Floor
*Check Microsoft Teams group for session topics and assignments
12:15PM-1:15PM – Lunch
1:15PM- 2PM: LSB Panel
- Sharon Otterman (Chief Marketing Officer - Caesars Sports and Online Gaming)
- Brett Woltz (Senior Manager, Team & League Partnerships - BetMGM)
- AJ Mazza (Senior Director, Integrated Marketing - Fanduel)
2PM-2:45PM: Keynote Speaker presented by trak Software
Allison Katz Mayfield (VP, Business Strategy & Analytics, LA28)
2:45PM - 3:00PM: Break
3PM-3:45PM: DE&I Panel
- Roland Guevara (Director of Cultural Diversity, Partnerships & Engagement-Moet Hennessy)
- Brittany Ramos (Senior Director, Partnership Marketing, LA Rams)
- Maggie Geraldi (Manager, Partnership Activation, Chicago Bears)
3:45PM- 4PM: NOLA style to-go drinks, courtesy of Sobe Promos
4:30PM: Bus 1 Depart for Swamp Tour
4:45PM: Bus 2-3 Depart for Swamp Tour
5:30PM: Cajun Snacks + Swamp Tour, presented by Sobe Promos
8:30PM: Estimated return to Hyatt
9PM: Optional jazz show on Frenchman's Street
CLICK HERE FOR TICKETS
FRIDAY, MAY 13
9AM: Meet in Hyatt lobby for departure to Manning's
9:30AM: Jazz Brunch at Manning's Sports Bar + Grill
10:30AM: Activation of the Year presentations
- LA Rams - Brittany Ramos
- Buffalo Bills - Emily Gaglio | Matt Dentinger
- Tennessee Titans - Amanda Lockwood
11:30AM: Table Talk
11:45AM: Activation of the Year winner announcement
12PM: Conclusion and Farewell!
12:15PM: Optional bus transportation to depart back to Hyatt