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Saints Win Twitter Award

Saints receive Shorty Award for best Sports Twitter account.


The New Orleans Saints (@Official_Saints) were named the Shorty Award winner for the best sports Twitter account on Monday night during the 2011 Shorty Awards ceremony at the TimesCenter in New York City.

Hailed as the "Oscars of Twitter" by the New York Times, the Shorty Awards honor the best people and organizations producing short-form, real-time social media content. Winners are determined by popular vote and members of the Real-Time Academy of Short Form Arts and Sciences.

The Daily Show's anchor Aasif Mandvi hosted the awards ceremony and was joined by award presenters actors Kiefer Sutherland and Jerry Stiller, actress Anne Meara, comedian Jim Gaffigan among others.

The Saints were one of more than 1,000 nominated accounts for the Sports category and one of six finalists.

Each winner had to provide an acceptance speech of 140 characters or less and the Saints speech read as follows: "We are honored to win this award. We would like to thank the Real-Time Academy and especially our fans for nominating us – this is for them!"

As of March 29, the Saints Twitter account had 47,061 followers. The Saints utilize their social media outlets to engage their fans by updating them with the latest information, photo and videos. The Saints also use their social media accounts to gain feedback from team-run events and projects.

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