At the beginning of the 2013 season, the New Orleans Saints were one of the first professional sports teams to integrate the latest state-of-the-art fueling and education systems to its training facilities, the Gatorade Fuel Bar.
“We already used Gatorade products that allowed players to make smoothies, but the Fuel Bar concept drew greater attention to this and upgraded players usage,” said Dan Dalrymple, Saints head strength and conditioning coach. “The expanded coolers allowed us to add things like spinach and fresh frozen fruits in the smoothies. The Fuel Bar concept brings attention to both nutrition and hydration, and improves convenience.”
Designed to provide ease of accessibility and greater awareness to sports fueling, the Gatorade Fuel Bar pledges to educate athletes, coaches, and training staff on training, fueling and recovery in athletic performance. This innovative approach is aimed at eventually crafting personalized sports nutrition and fueling recommendations leading to proper monitoring of athletes’ fueling habits.
“The Fuel Bar brings all of Gatorade’s products together in a way that makes it easy for players to better understand how products can help their performance and how they should be used. The use of integrated iPads allows players to learn more about the products,” Dalrymple said. “It enhances players ability to tailor to their own pre- and post-workout nutrition whether it be a premade drink, bar, or a customized smoothie.”
The Gatorade Fuel Bar hosts a variety of features. They include, but are not limited to, a digital sports fuel education area, premium appliances, and the Gatorade Prime, Perform, and Recover series of products. These features provide a customizable experience for each athlete while emphasizing the importance of proper athletic fueling.
“Gatorade has been a great partner to work with and as a strength coach in the NFL I appreciate their continued support,” Dalrymple said.